Description
If you have ever had to write an ad for your apartment community, you have probably sat there thinking what do I need to say in this ad to bring in the masses? After all, you don’t want to waste time and money to place ads that won’t get recognized and bring in some potential applicants. You also want to make sure the applicants that do call the property or better yet visit, know what to expect when applying for your property.
Where it can sometimes get tricky is when it comes to marketing for the affordable housing industry. Unlike conventional properties, some affordable housing properties have advertising requirements they have to follow in order to stay in compliance with the specific affordable housing program (e.g., Affirmative Fair Housing Marketing Plan).
In this 90-minute session, Gary Kirkman, E&A Team’s Director of Compliance Training, will review and expand on the importance of advertising to eligible households and some items to think of when those potential applicants visit your property.
This is the recorded version of a webinar that was done live.
Topics will include:
- What is Advertising?
- Fair Housing – Discriminatory Advertising
- Marketing Requirements for Affordable Housing Programs
- Types of Advertising
- Curb Appeal – Do’s and Don’ts
Objectives
Attendees will have:
- A better understanding of advertising and ways they can market their property to stay in compliance.
- A comprehensive course manual to aid staff in understanding the advertising/marketing options.
Certificate
By completing/passing this course, you will attain the certificate Marketing - It's All Appealing 1.5 Hours
Refunds
Refunds must be requested by sending email to helpdesk@EandATeam.com
Refunds must be requested prior to taking the course exam.
NO REFUNDS will be issued for courses that are complete!
Refunds are issued back to the credit card used for payment and may take 5-7 business days to process.
Legal Disclaimer
E&A Team, Inc. provides information and consultation to the housing industry. E&A Team, Inc. is not engaged in the practice of law and cannot render legal advice. The information provided by E&A Team, Inc. should not be construed as legal advice to be applied to any specific factual situation. If legal advice is needed, users are urged to consult a competent attorney. E&A Team, Inc. makes every effort to provide accurate and complete information. However, we make no claims, promises or guarantees about the accuracy, completeness, or adequacy of the contents of herein and expressly disclaim liability for errors and omissions in the contents of the information contained herein.
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